About: Carpet Cleaning by Top

Top MD: Paul Burchell

Top Carpet Dry Cleaning

Top Carpet Cleaning has become a household name that many Australians know.

Not many know that Top had it's beginnings with the Monster Magic's carpet steam cleaning business.

Top started off in Newcastle after local TV ads showed Paul Burchell pounding mud into his mother-in-carpets law's (which were actually hers) and subsequently cleaning them.

Paul sold Monster Magic and founded Top in 1983.

Top's exclusive stain neutralisation technique uses acids, alkalines, and heat.

No wet carpets, big machines, or toxic chemicals—a carpet cleaning revolution!
The business's marketing used Superman's colours and contours to promote "super clean," which is still evident in the brand.

Top was one of Australia's first significant cleaning businesses with 140 franchisees.

 Jena Dyco International's Institute of Inspection Cleaning and Restoration Certification trains Top franchisees and technicians (IICRC).

The Top jingle, created seven years ago, is still used in advertising. Top's Head Office is still in Wallsend, Newcastle, where Paul's sons work, even though the service is offered nationwide.

Top services also include a 14-day satisfaction guarantee. Top is pleased to dominate the cleaning business.
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