About: Carpet Cleaning by Electrodry
Electrodry MD: Paul Burchell
Electrodry Carpet Dry Cleaning
Electrodry Carpet Cleaning has become a household name that many Australians know.
Not many know that Electrodry had it's beginnings with the Monster Magic's carpet steam cleaning business.
Electrodry started off in Newcastle after local TV ads showed Paul Burchell pounding mud into his mother-in-carpets law's (which were actually hers) and subsequently cleaning them.
Paul sold Monster Magic and founded Electrodry in 1983.
Electrodry's exclusive stain neutralisation technique uses acids, alkalines, and heat.
No wet carpets, big machines, or toxic chemicals—a carpet cleaning revolution!
The business's marketing used Superman's colours and contours to promote "super clean," which is still evident in the brand.
Electrodry was one of Australia's first significant cleaning businesses with 140 franchisees.
Jena Dyco International's Institute of Inspection Cleaning and Restoration Certification trains Electrodry franchisees and technicians (IICRC).
The Electrodry jingle, created seven years ago, is still used in advertising. Electrodry's Head Office is still in Wallsend, Newcastle, where Paul's sons work, even though the service is offered nationwide.
Electrodry services also include a 14-day satisfaction guarantee. Electrodry is pleased to dominate the cleaning business.